Protect your business, family, and yourself

Could your business continue its current success if an owner, shareholder, or other key person was unavailable? If not, business protection could help you navigate the uncertainties that these losses can bring, so your business can thrive and plan for the future effectively.
Business Protection services are referred to a third party. Neither Affinity Advice Ltd nor PRIMIS are responsible for the service received.
Help your business thrive, no matter what
Business protection is a complex beast and no one policy works for every sized business. So, if you’re a business owner looking to protect your organisation against the unexpected, we can help put you in touch with the right people to get it sorted.
Get the business protection ball rolling
What is business insurance?
Business insurance is a policy that covers your business should an unexpected illness or death happen to a key person within the organisation. There are various options available and coverage levels will depend on your business operations, hierarchy, and operations.
The different forms of business insurance

Key person insurance

Here, your business takes out life insurance for a key person or people, with benefits paid directly to the company in the case of their death or illness. This helps cover their financial impact on the business, whether it be loss of sales, key contacts, product release delays, or something else they’re responsible for.

Business loan protection

If a business owner were to pass away or fall seriously ill, business loan protection covers loan repayments taken out in the name of the business. Benefit payments will go to the company to pay for outstanding payments either in full or with payments continuing as normal.

Shareholder protection

Shareholder protection allows business owners to buy shares from a critically ill or dead shareholder simply. This means owners can keep control of the business without having to buy out the deceased or ill shareholder.

Partnership protection

Similar to shareholder protection, partnership protection covers business partners if one of them dies or suffers a serious illness. It helps the remaining partner buy out a partner’s share, which may be difficult to achieve without financial help or finding another business partner to replace the one they lost.

Relevant life insurance

Relevant life insurance, or relevant life cover, is built for small businesses. In a nutshell, it covers the beneficiaries of staff members or directors should the worst occur. It’s also a death-in-service form of protection that’s tax-deductible for the business, with no National Insurance contributions required.

Relevant life insurance is also often used as an employee benefit and incentivises your team members to stay healthy and productive.

Executive income protection

If an employee cannot work due to illness or death, executive income protection covers the financial aspects of the employee. This includes their salary, benefits, dividends, and overtime. National Insurance and pension contributions can also usually be added to your policy if you require.

How easy is it to get your business insured properly? With access to our trusted partners, it’s as easy as one, two, three.

Business insurance in three easy-to-follow steps

1
We work with trusted partners who we can put you in touch with to sort your business protection needs.
Our trusted partners are industry specialists who have helped a diverse range of businesses set up their business protection.
2
They can can come to you or you can go to them, allowing you to chat through your requirements
Available to meet whatever you preferences, after finding out your requirements, they will dive headfirst into the market to find suitable options that match your specific requirements.
3
They'll use the information you provide and outline your options
Once you’re happy with what you’re signing up for, they'll get everything finalised and get your business covered in a way that suits you.

Business protection insurance FAQs

Business Protection services are referred to a third party. Neither Affinity Advice Ltd nor PRIMIS are responsible for the service received.