About Affinity Advice
Because for us, it’s not about policies, it’s about people.
We help doctors and dentists protect the life they’ve spent decades building, if illness or injury ever gets in the way.
Because for us, it's not about policies - it's about people
Our Story
For years, doctors and dentists were falling through the cracks between two bad options: a faceless comparison site with no real guidance, or a generalist adviser treating protection as a sideline to pensions and investments. Nobody was building a service just for them. That’s the gap Affinity Advice was built to close.
From your first conversation with us, you’ll find we do things differently. No technical jargon. No confusing paperwork. No pressure to buy something you don’t need.
How It Works
A quick five-minute call to check fit, then a proper thirty-minute conversation, not a sales pitch, covering your finances, family, mortgage, and medical background. From there, we compare a panel of 15 insurers to build a fully bespoke recommendation, handle your entire application, and stay with you for annual reviews. If you ever need to claim, you’re dealing directly with us, not a call centre.
Why Choose Affinity Advice
If people truly understood income protection, every single one of them would have it. Proper protection isn’t just paperwork, it’s peace of mind for you and everyone who depends on you.
We listen properly
Before discussing cover, we get to know your goals, lifestyle, and concerns so our advice fits your life.
We keep it clear
No jargon or telling you what you want to hear. Just honest, straightforward advice from specialists who know protection inside out.
We get it right
Claims are rarely declined out of reluctance, it’s almost always incomplete disclosure at application. That’s why we do the hard work upfront, so when you need to claim, your policy does exactly what it should.
Meet Adam Surtees
I founded Affinity Advice in 2022, and since then we’ve helped over 1,125 doctors and dentists put the right cover in place. I still lead the direction of the business, while our team of specialist advisers work directly with clients across the NHS, private practice, and self-employment, so you’re always getting advice from someone who’s spoken to hundreds of people in exactly your position, not a generalist working through a checklist.
Everything we do is tailored to you, your speciality, your income, your goals. That’s not a slogan, it’s the reason this firm exists.
Protection That Fits Your Life, Not Just Your Job
Whether you’re early in your career or thinking ahead to retirement, we’ll help you build the right protection around your income, your family, and the life you’re working towards.
Income Protection
If illness or injury stops you working, this cover replaces a portion of your income, so life keeps moving even when you can’t.
Life Insurance
If the worst happens, this cover gives your family financial security when you’re no longer there to provide it.
Critical Illness Cover
If you’re diagnosed with a serious illness, like cancer, a heart attack, or a stroke, this pays a lump sum so you can focus on recovery, not money.
Mortgage Protection
If the unexpected happens, this cover protects your mortgage payments, so your home stays exactly that, yours.
Real Results, Real People
You've Worked Hard to Build Your Career. Let's Protect It.
Speak to a specialist about the cover that’s actually built for how you work.
