About Affinity Advice
Because for us, it's not about policies - it's about people
Clear Advice
Real Protection
No Jargon
At Affinity Advice, we believe financial protection should be simple, honest and human.
We’re not a jack-of-all-trades financial firm. We specialise in helping doctors, dentists, and healthcare professionals protect what matters most: their families, their homes and their futures.
From your first conversation with us, you’ll find we do things differently. No technical jargon. No confusing paperwork. No pressure to buy something you don’t need. Just clear, tailored advice from people who genuinely care about getting it right.
Our Mission
Our mission is to be the UK’s most trusted experts in financial protection for healthcare professionals, delivering honest, direct, and personalised advice that genuinely makes a difference when it matters most.
Whether you’re a junior doctor buying your first home, a consultant with a growing family, or a dentist planning your future, we’re here to ensure an illness or accident doesn’t undo all your hard work.
The proper protection isn’t just paperwork. It’s peace of mind for you and everyone who depends on you.
That’s why Affinity Advice is built around three core promises:
We listen properly
Before discussing cover, we get to know your goals, lifestyle, and concerns so our advice fits your life.
We keep it clear
No jargon or telling you what you want to hear. Just honest, straightforward advice from specialists who know protection inside out.
We get it right
We do the hard work and get it right upfront, so your policy pays out when it matters. That’s how we’ve achieved 100% claim payment in 2025.
Meet Adam Surtees
I founded Affinity Advice after seeing too many people end up with policies that just weren’t right. Some had bought them from faceless comparison sites, and others from mortgage brokers or financial advisers as an ‘up-sell’ or to tick a box.
I knew we could do it better and set up a firm specialising solely in life insurance, income protection, and critical illness coverage tailored to healthcare professionals.
We tailor every recommendation to each client’s unique needs and real lives. Today, I work with clients across the NHS, private sector, and self-employed practice, ensuring their cover genuinely protects what matters. I also help guide Affinity Advice’s direction, focusing on personal, honest advice driven by care, not sales targets.
For me, clients aren’t just cases to process. Many have become friends, and I take real pride in doing things correctly from day one because the details matter regarding protection.
Protection That Fits Your Life, Not Just Your Job
Whether you’re just starting out or looking to safeguard your retirement plans, we’ll help you build that financial safety net to support your lifestyle and those who depend on you.
Income Protection
If illness or injury stops you from working, this cover replaces a portion of your monthly income, so life keeps moving, even when you can’t.
Life Insurance
In the event of your death, this cover provides financial support to your family, keeping them protected when you no longer can.
Critical Illness Cover
If you’re diagnosed with a serious illness like cancer, a heart attack, or a stroke, this pays out a lump sum so that you can focus on recovery, not money.
Mortgage Protection
Should the unexpected happen, this policy ensures your mortgage is covered, so your home stays in the family.
